The Future

 

To conclude, I think that French wines are not sentenced. They are considered like expensive wines but they are class. French wines represent the tradition and the quality, so these values can promote French wines in foreign countries. However, French have to fight against new world wines, and the Chamarre is the best solution to win, but this technical have not to become an habit, indeed, French wine is a tradition is not a banal product, is the French culture.

The Chamarre

                The Chamarre is a new French wine, which is intended to
Great Britain market. This wine is a mixture of different type of vine, and it will be red or white. This new wine will be the new weapon to fight against the wines of the new world, like Australia, New-Zealand and
California wine. Indeed, French wines in
Great Britain have seen their sales decreased. Few years ago, French were the first sellers in
Great Britain, but now they are passed by Australians. Wines of the new world are appreciated by English, especially by young people. Indeed, young people appreciate it because this type of wine transmits good values, like the youth, the freshness, and the energy, whereas European wines transmit old values like, the tradition or the conservationist. European wines are appreciated by experts, the contrary of Australian wines. 

 

 

The new world

 

Australia, New-Zealand,
Africa…compete European wines and especially French Wines, why do consumers like it? Because, these wines are new products and so consumers like it. These wines transmitted new values, freshness, and energy, so they conquer new consumers. European wines have to develop a new strategy to change their image, their brand image. Indeed, European wines are considered like old wine, which are reserved for experts. The new world wines are selling in supermarket and consumers drink it at home, it represents 80% of the consumption. However, wines which are drunk in pub or restaurant are European wines, and especially French wines; this market represents 20% of the consumption in
Great Britain. Moreover, expensive wines, with a price greater than 5 pounds, are European wines, and particularly French Wines. So European wines have a future yet, and they are not sentenced. 

wine shops

To developp their sales, producers have decided to increase their offer. To realise this strategy, the key is to propose more place of sale. And we can see it, indeed, the number of wine shops is increasing quickly. With this, producers of wine want to sell more.

Rewards

In France, wine producers have chosen a specific system to promote wines in France and in foreign countries. This system is to reward the best wine, several producers decide to award medals to the best wines. These medals permit to judge a wine, and to promote it. A wine which receive a medal will increase its sales, in France and in foreign countries. So rewards are a marketing tool, to distinguish the best wines.

Advertising campaign for French wine.

For few years, we can see the appearance of billboards which promote French wine. Producers of French wine have decided, because of the competition between
France and other countries, which are producers of wine, to launch an advertising campaign to promote French wine.  In shopping centre or more recently, during the world championship, we can see publicity for “Celliers des Dauphins” This producer is not alone to have decided the strategy of advertising to increase its sales and to fight against foreign producers. Indeed, several producers have decided to gather, to unit, to be stronger, and to finance advertising campaign. With this strategy, wine advertisement is increasing; we can see advertisements in magazine, notably in “Le Figaro” or “L’Express”, so magazine for people of a certain social class. It will be constructive, to develop advertisements in magazines and news papers, which are read by all social classes.  

wine in the business school

I am a member of AHJAV, an association to promote wine, and particularly French wine. We promote French wine in France for the students of the
Le Havre business school. This should seem to be chauvinist; indeed we do not promote  foreign wine. The reason is simple, the students, who are future manager, will be best ambassador for French wine, in France and in foreign countries. The competition with foreign wines is already difficult, so we have to support French wine. In fact, we are, with the association, a marketing tool, to promote an extraordinary product, French wine. Anyway, producers of wine and producers of
Champagne help us; they give us bottles to make wine-tasting session for students. 

French wine.

 French wine is suffering to the competition with other countries producers, as California, Australia, Chile,South Africa….

So for French producers, it is an obligation to react to conserve french market shares. Indeed the competition is mercilessly,and to survive, french producers have to develop a marketing and an advertising strategy.

This strategy consist in make advertisment, and advertising campaign, in France and in foreign country. The aim is to develop the recognition for french wine, and increase sales. Indeed, for 5 years, sales of french wine decrease strongly.

Iam going to present you the different maneers chosen by producers of wine to resolve this problem. 

Hello world !!!!!

“I have a dream !!”, “I have a blog !!”

Hello little rabbits !!! Are you ready for a new adventure, the adventure of your life ? I think, “yes”, so let’s go !!

We are going to discover the marketing of WINES, in France and around the world. Indeed marketing of wine is in developement.